Lin Foo
Writer & Content strategist
I'm a writer and content strategist for businesses, websites and online publications.
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Amazon Product Category Insights: Beauty (II)
This piece was written for Amazon Singapore, as part of its Seller Education content. It is the second segment in a two-part article, and covers regulations pertaining to the ecommerce beauty landscape in Singapore.
Amazon
Amazon Product Category Insights: Beauty (I)
This piece was written for Amazon Singapore, as part of its Seller Education content. This is the first segment in a two-part article, and covers industry insights and consumer trends pertaining to the ecommerce beauty landscape in Singapore.
sell.amazon.com.sg
A guide to maximising sales during the mid-year
Wrote a piece on tips and strategies Amazon sellers can implement to boost their sales during Amazon shopping events
businesstimes.com.sg
How SMEs can capitalise on the e-commerce surge during the upcoming holiday season
Branded content article written for PayPal to promote their 2021 Borderless Commerce Report. The target audience for this write-up are e-commerce businesses and SMEs.
businesstimes.com.sg
A guide to cross-border sales: Tips for success, key statistics and consumer insights
Branded content article written for PayPal to promote their 2021 Borderless Commerce Report. The target audience for this piece are e-commerce businesses and SMEs.
businesstimes.com.sg
E-commerce guide to help merchants maximise sales during upcoming holiday season
Article written for PayPal to promote the launch of their 2021 Digitize & Thrive Report. The target audience for this piece are e-commerce businesses and SMEs.
Straits Times
E-commerce challenges faced by retailers during the holiday season and how to overcome them
Article written for PayPal to promote the launch of their 2021 Digitize & Thrive Report.
rebilly.com
Influencer Marketing for Subscriptions: Best Practices & Improving ROI
A comprehensive two-part guide to influencer marketing for subscription businesses.
rebilly.com
Influencer Marketing 101: A Guide for Subscription Businesses
A comprehensive two-part guide to influencer marketing for subscription businesses.
docomodigital.com
UAE Online Payment Landscape: Top Payment Methods For Your Business
A long-form article written for mobile payments solution provider DOCOMO Digital. The article offers insights into the online payments landscape in the UAE.
docomodigital.com
A Guide to the Singapore E-commerce Ecosystem: Insights for Getting Ahead
A long-form article written for mobile payments solution provider DOCOMO Digital. The article offers in-depth insights into Singapore's e-commerce landscape, shares tips for aspiring e-commerce businesses looking to make a foray into the market.
docomodigital.com
Understanding the UK E-commerce Landscape and How to Get Ahead
A long-form article written for mobile payments solution provider DOCOMO Digital. The article provides in-depth insights into the e-commerce landscape in the UK.
docomodigital.com
Indonesia Payments Guide: The Leading Payment Gateways for Businesses
A long-form article written for mobile payments solutions provider DOCOMO Digital. This article covers the payments landscape, and offers an overview on payment gateway providers in Indonesia.
Medium
The marketer’s guide to chatbots: Use cases, potential pitfalls + tips for implementation
An article on chatbot technology. Written for HubSpot.
Medium
The side project blog x Fair Furniture
A personal project on content strategy. Includes a content calendar proposal + ideas for content partnerships.